Meta: Ten African creators spotted and recognized

Meta, the tech giant created by Mark Zuckerberg, has launched the « Creators of Tomorrow » campaign. The objective is to highlight the most innovative online content creators from around the world. Among the creators, ten Africans will be supported to grow their project.

By M. A

It’s a big first. The campaign « Creators of Tomorrow » was launched on September 6 by the American company Meta, formerly Facebook. The multinational that brings together in the same group the social media platforms Instagram and Facebook and the messengers WhatsApp and Messenger, is behind the new operation that celebrates emerging talents from around the world. Those who induce a new creative wave of online content. Ranging from East Africa to French-speaking West Africa, all the way to South Africa, the talents of sub-Saharan Africa are well represented.

Women are particularly represented with South Africa’s Pamela Mtanga (135,000 followers on Instagram), the award-winning multimedia entrepreneur and content creator in the fashion and beauty industry. Her brand is characterized by « authenticity, inspiration and responsibility, » Meta says. But there’s also Mishaa from Côte d’Ivoire (103,000 followers on Instagram), an ambassador for Trace music and Universal music Africa, she shares her love for dance in Reels format on Instagram and Facebook. Without forgetting Kwambox and Crazy Kennar (Kenya), Nadia Matovu (Uganda), Ruth Ronnie (Zambia), Ruvarashe Hapaguti (Zimbabwe), Saraï D’Hologne (Côte d’Ivoire), Fatou Jupiter Touré and Ngorbatchev Niang (Senegal).

African creators have creatively used Facebook and Instagram, which are Meta technologies and apps, to express themselves and tell the African story to Africans

They have been selected because “they’re breaking out amongst their communities online, and showcase a best-in-class approach to video formats, technology and interactive entertainment,” the company said in a statement. “With this campaign, we aim to highlight creators who are innovating through tools such as Reels and short-form video content formats, as well as those who are leveraging, exploring new content formats such as AR/VR…, said Moon Baz, Creator Partnerships Lead, Middle East, Africa and Turkey, Meta.

African creators have creatively used Meta technologies and apps, Facebook and Instagram to express themselves and tell the African story to Africans. Using fashion, comedy, food, travel and political commentary, over the years creators from sub-Saharan Africa have increased the recognition of the cultural contribution of the continent, improving its perception to the world.

Objectives: grow their audience, help them build a business and unlock new possibilities for the future

Meta says it will be working closely with these creators over the next year. The aim is to grow their audience, help them build a business and unlock new possibilities for the future. All this, while its flagship project of the former Facebook, the metaverse, is being built. the Creators of Tomorrow will get the opportunity to attend the EMEA Creator Week being hosted in London at the iconic Tate Britain for the first time.

But to better « help them thrive in this evolving digital and creator economy, » events are hosted across the sub-Saharan African region. These will share the latest campaign news, tips, and tools and resources across Meta technologies. In Kenya, Creators will attend an exclusive brunch consisting of a Reels School. In South Africa, over 50 Creators will attend a Creator Day filled with dedicated tailored workshops and training. So many opportunities to create new content and feed Meta’s social media platforms.