Tunisia welcomed more than 11 million visitors in 2025, according to Tourism Minister Sofiane Tekaia.
Tunisia records a historic tourism rebound, improving both quality and quantity of offerings.
Tunisia is now the top destination for Chinese tourists and attracts major international brands.
National strategies include digital promotion, domestic tourism development, and high hospitality standards through initiatives like « Tounes Lik ».
Enhanced online visibility improves governance and visitor experience, positioning Tunisia as a leading tourism hub in the Arab world.
