Emma Gichonge, the new face of Showmax East Africa

With its customers now transitioning to a powerful new streaming platform across 44 African markets, Showmax is thrilled to announce the appointment of talented Kenyan tech and product executive Emma Gichonge as its first-ever General Manager of Operations for East Africa.

By the editorial staff

Emma Gichonge brings valuable expertise to Showmax as the new General Manager of Operations for East Africa. With a strong track record of building high-performance teams, Gichonge has earned her reputation working across various industries and countries. Her professional journey includes a stint at Yutap, a tech startup, where she led the implementation of mobile payment solutions across Africa and Asia. She also spearheaded the migration of the MPESA mobile payment platform at Safaricom, pioneering an Enterprise Project Management Office within the company. Most recently, she served as Managing Director at MultiChoice Malawi, overseeing several commercial initiatives in the country.

Showmax is a bold business, and it is in an exciting stage of its story

« Showmax is a bold business, and it is in an exciting stage of its story, » says Gichonge. « Moving onto the globally scaled Peacock platform, expanding its catalog of local content, and introducing new affordable plans. With my passion for innovation and for East Africa, I am looking forward to growing the business with the Kenyan Showmax team. » Gichonge holds a Master’s degree in Information Technology Management and a Bachelor of Science degree in Information Technology.

Showmax, through its strong partnership between the MultiChoice Group and Comcast NBC Universal, has become a major player in streaming in Africa. With rapid expansion across the continent, Showmax has distinguished itself by offering a wide range of local and international content tailored to the diverse cultural and linguistic preferences of its customers. Its move to the Peacock platform and its ongoing commitment to providing affordable plans and quality content demonstrate its dedication to innovation and customer satisfaction in Africa.

Highlights from Showmax include a new season of the Kenyan female-focused series, Single Kiasi, premiering on March 5, and the suspense-filled series Second Family with its high-stakes succession battles. Meanwhile, Showmax’s Premier League plan for mobile is already bringing the best of the world’s biggest league to East African fans as current leaders Liverpool, Man City, and Arsenal chase glory for the 2023/2024 season.

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