Contemporary African Art : a phenomenon on the rise
Contemporary African art is experiencing remarkable growth on the international scene, bolstered by the increased visibility of events such as AKAA (Also Known as Africa).
By Bilkyss Mentari, in Paris
« Today, Africa remains present in all art events, » observes Victoria Mann, the founder of AKAA. A statement that highlights the growing importance of African artists and the themes that concern them in the global art panorama.
Indeed, contemporary African art is experiencing remarkable growth on the international scene, bolstered by the increased visibility of various events, including AKAA (Also Known as Africa), whose edition was held from October 18 to 20, in Paris. And for this edition, the fair featured more than 100 artists, confirming its commitment to promoting African art in all its diversity.
Over the years, AKAA has established itself as a key meeting point for collectors, artists, and art enthusiasts
Over the years, AKAA has established itself as a key meeting point for collectors, artists, and art enthusiasts. With 41 exhibiting galleries, including five based in Africa, the fair offers a panorama of contemporary creation.
The AKAA fair, with its dynamic atmosphere and varied exhibitions, attracts a diverse audience, from art lovers to savvy collectors. By fostering exchanges between artists, curators, and visitors, AKAA contributes not only to the flourishing of artistic careers but also to the economic growth of the African art sector. The sales of works during the fair attest to the growing interest in African art, and this success is an indicator of the vitality and relevance of these creations on the international market.
And each event meets with increasing success, illustrating the interest in contemporary African art, which, more visible, better appreciated, sells better.
The African art market could reach around $1.5 billion by 2025
According to estimates, the African art market could reach around $1.5 billion by 2025. This figure takes into account not only the sale of artworks but also investments in art infrastructures, galleries, and cultural events. This dynamic is encouraged by a growing number of collectors, patrons, and investors interested in African art, who seek to diversify their portfolios.
Promoters of contemporary African art include galleries, foundations, cultural institutions, and private companies. For example, the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) in Cape Town is a flagship venue that supports and promotes contemporary African artists. Similarly, initiatives like Art Twenty One in Lagos or The Collective in Nairobi play an essential role in the development of the contemporary art market in Africa.
South Africa, Nigeria, Kenya, Côte d’Ivoire, and Benin at the forefront
Certain African nations stand out for their impact on the contemporary art sector, starting with South Africa. Recognized as an epicenter of contemporary African art, with events such as the Johannesburg Art Fair and institutions like Zeitz MOCAA, the country attracts collectors from around the world.
Nigeria also has a dynamic art scene, with Lagos as its creativity hub. Events like Art Twenty One and the Lagos Biennial stimulate interest in contemporary art and enhance the visibility of local artists.
Similarly, Nairobi is emerging as a hub for contemporary art, with galleries such as One Off Gallery and events like the Nairobi Art Fair that showcase local and regional talent.
Francophone Africa is not left out, notably Côte d’Ivoire. Abidjan is positioning itself as a hub for contemporary art, with initiatives aimed at supporting emerging artists and developing cultural infrastructures.
Not to forget Benin, which has recently enhanced its international visibility with the exhibition « Revelation! Contemporary Art of Benin, » at the Conciergerie in Paris, highlighting its artists and cultural heritage.
Events that help redefine artistic narratives, break clichés, and promote sustainable recognition of African art on the global stage
The multiplication of initiatives dedicated to contemporary African art is asserting itself more and more in the art world. By paying tribute to the diversity of African voices and experiences, these events help redefine artistic narratives, break clichés, and promote sustainable recognition of African art on the global stage.
As Victoria Mann said in an interview, « AKAA is an invitation to discover artists who claim a link in their practice to the African continent. » This committed vision allows African voices to reach new horizons, ensuring that contemporary African art will continue to shine on the international scene and play a vital role in global cultural dialogue.
