Tunisia : attractiveness assessed at the Investment Forum

The "Tunisia Investment Forum" will be held on June 12-13, 2024, in Tunis, offering a platform to revitalize the country's attractiveness amidst ongoing challenges... and significant strengths!

The latest figures from the Foreign Investment Promotion Agency (Fipa Tunisia) confirm the trend of increasing foreign direct investments (FDI) in 2023 by 13.5%. These FDIs, excluding the energy sector, have generated 650 investment operations, totaling two billion dinars and creating approximately fifteen thousand jobs. There is an urgent need to diversify these FDIs, as 50% are concentrated in Greater Tunis and the Northeast, favoring industry over energy and agriculture. France remains the main investor with 446.8 MTND, followed by Qatar with 282.2 MTND.

In this context, the « Tunisia Investment Forum » on June 12-13, 2024, in Tunis, aims to invite new partners to seize business opportunities in Tunisia and to explore other regions and sectors.

With economic growth below expectations and persistent unemployment, Tunisia faces several challenges to attract both national and foreign investors

Despite its economic interests, Tunisia suffers from a poor image marked by a complex socio-economic context. The Tunisian economy is indeed navigating troubled waters, as evidenced by the latest report from the International Monetary Fund (IMF). With economic growth below expectations and persistent unemployment, Tunisia must overcome several challenges to attract both national and foreign investors, the institution analyzes.

According to the latest IMF report, Tunisia’s economic growth was revised downward to 1.3% in 2023 from 2.5% the previous year, mainly due to weak investments and internal consumption. Social and political unrest, as well as the COVID-19 pandemic, have exacerbated the structural problems already present in the country’s economy. Deep economic reform is thus imperative to restore investor confidence and stimulate growth, which is projected at 1.9% in 2024 and 2.3% in 2025.

Nevertheless, despite these challenges, Tunisia retains significant assets. Its strategic location as a gateway to Africa, attractive tourism sector, and potential in emerging industries such as information and communication technologies (ICT) offer interesting investment opportunities.

Renewable energy, agro-industry, financial services: key sectors offering the most growth potential

The « Tunisia Investment Forum » will provide a platform to explore these opportunities. By bringing together government representatives, businesses, and investors from around the world, this event aims to stimulate dialogue and catalyze new partnerships. Structural reforms are at the heart of discussions. Simplifying administrative procedures, improving the business climate, and promoting entrepreneurship are key elements to enhance Tunisia’s attractiveness as an investment destination.

Additionally, the forum will highlight key sectors offering the most growth potential, such as renewable energy, agro-industry, and financial services. By identifying these priority sectors, investors will gain a better understanding of the specific opportunities available in Tunisia.

For more information : Tunisia Investment Forum

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