« Les Impériales 2019  » The meeting place for marketing and communication professionals »

« New brands challenges in Morocco » is the theme of this third edition of « Les Impériales 2019 ». An edition to be held from 21st to 27th January in Casablanca. This meeting will be an opportunity for professionals in marketing, communication, media and digital to meet.

A way to make this event the voice of these different sectors and allow representatives to exchange, « to confront their problems and to express their ideas, their know-how and their talent, » said a press release.

Thus, several brands, agencies, media, but also advertisers will accompany this high mass. The event will be launched by the opening ceremony of the Imperial Museum  »s advertising. A place « which transcribes more than 100 years of Moroccan advertising memory, whether audiovisual, print, or by the object. An ephemeral museum to be held from January 21st to 27th at the Prestigia Anfa Real Estate Gallery.

In addition, « Les Etoiles » awards ceremony is also on the program. The goal is to shine the creativity and know-how of the brands, campaigns, agencies and Moroccan talents. An event that expects more than 3,000 national and international participants and some 40 guest speakers for this event.

As a reminder, the association « Les Impériales » was created in 2018 with the aim of bringing together all the players in the communication, media, marketing and digital professions. « This important ecosystem by its number (8,500 SMEs) and its contribution to the national GDP (12 billion back in 2017), deserves an association that will be a force of proposal to find solutions to its problems and bring together its community of professionals.  »

This association is born after the idea has sprung up for a long time. Indeed, it is « the fruit of a reflection and initiatives that began in 2003, with the holding of the first edition of the event » Les Impériales « in the form of Award Ceremony », concludes the document.

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