in Short
Commercial attractiveness : South Africa leads (Ranking)
According to Bloom Consulting (2024-2025), South Africa is the leader in commercial attractiveness in Africa, thanks to a strong increase in FDI, ranking 36th globally. Morocco is 3rd in Africa and 44th globally, followed by Egypt at 47th place.
See the report: https://www.bloom-consulting.com/en/pdf/rankings/Bloom_Consulting_Country_Brand_Ranking_Trade.pdf