The Export Promotion Center (CEPEX) is implementing an ambitious strategy to boost Tunisian exports in 2025. With a structured program of 66 promotional actions, the organization is targeting 12 promising new markets, including Niger, Ghana, and Saudi Arabia. Nearly 800 companies from 10 strategic sectors will be mobilized.
Among the flagship initiatives, a specific plan called « Green Gold » is dedicated to olive oil. This program includes 20 international promotional actions, aiming to strengthen Tunisia’s presence in traditional markets while exploring new ones such as China, the United Kingdom, and Nigeria.
