Trace Awards & Summit 2025 : Zanzibar at the heart of African music

In February 2025, Zanzibar, the legendary island in the Tanzanian archipelago, will transform into a global stage to showcase Afro-urban music and its heroes. From February 24 to 26, Trace will shine a spotlight on the artists and voices driving the musical renaissance of an entire continent, marking a new milestone in the recognition of African music on the global scene.

Set at the luxurious Mora Resort, the event will attract Africa’s musical elite and iconic figures representing the continent’s multifaceted culture. After the massive success of its first edition in 2023, which captivated an audience of 500 million people worldwide, the Trace Awards promise to deliver an unparalleled experience in 2025.

This gathering is more than a celebration of Afro-urban creativity—it’s a pivotal crossroads for the music industry, reinforcing Africa’s status as a dynamic hub of cultural production.

The rise of Afro-Urban rhythms

It’s hard to imagine a time when Afro-urban sounds were absent from international playlists. In just a few years, genres like Afrobeat, Amapiano, Dancehall, Afro-pop, Zouk, Kizomba, and others have climbed to the top of global charts. These rhythms are more than a trend—they’re the living expression of contemporary African societies, reflecting their energy and aspirations.

The names on everyone’s lips—Burna Boy, Fally Ipupa, Davido, Yemi Alade, Aya Nakamura—are more than hitmakers; they craft modern anthems that resonate with millions worldwide. The Trace Awards 2025 will celebrate this heritage and vision, transcending genres and boundaries.

A program rich in meaning and engagement
The festivities will kick off with the Trace Summit on February 24 and 25, offering a unique forum for discussions and learning about all facets of the African music industry. Bringing together artists, producers, managers, and investors, the summit will cover diverse topics ranging from new technologies to the societal impact of music and marketing strategies for global audiences.

The highlight of the event will come on February 26 with the awards ceremony at the Mora Resort. Zanzibar, far more than a backdrop, becomes a symbol of modern Africa—a place that embraces and honors its most talented individuals.

The awards will celebrate winners across 28 musical categories, with live broadcasts in more than 200 countries and in three languages: English, French, and Portuguese. This global reach underscores the event’s significance and its unifying power, bringing music lovers together worldwide.

Zanzibar: A blend of tradition and innovation

Choosing Zanzibar as the host is symbolic. The island has long been a cultural crossroads, blending African, Arab, and European influences. For the first time, Zanzibar will host an awards ceremony broadcast live globally, marking a decisive moment for the continent and the region.

“Zanzibar is proud to host the prestigious Trace Awards & Summit, a celebration of African music and culture on the global stage,” said Mudrik Ramadhan Soraga, Zanzibar’s Minister of Tourism. This event highlights the island’s beauty and diversity while reaffirming its commitment to sustainable tourism.

For Dr. Aboud Suleiman Jumbe, Zanzibar’s Principal Secretary, “Hosting the first-ever global live broadcast of a major African awards ceremony is an honor for our island.” Beyond its tourism appeal, this broadcast cements Zanzibar’s role as a premier international destination, blending cultural heritage and innovation.

Mora Resort: The perfect venue for African music

The Mora Resort, the event’s venue, embodies Tanzanian hospitality at its finest. Nestled on the pristine shores of Muyuni Beach, it combines luxury and natural beauty, creating an ideal setting for this exceptional occasion.

“Trace Awards & Summit are a perfect opportunity to share Zanzibar’s unique ambiance with the world,” said Reda Sweed, the resort’s General Manager. With 250 elegant suites and breathtaking views, Mora Resort offers a seamless blend of comfort and nature, ensuring an unforgettable experience for artists, guests, and audiences alike.

A legacy beyond the stage

The impact of the Trace Awards extends far beyond a single ceremony. This platform builds bridges, connects diasporas, and gives international visibility to talents whose voices deserve to be heard. At a time when Africa continues to strive for cultural and economic autonomy, recognizing its artists is a crucial step.

The event serves as an inspiration for African youth, proving that success is possible without abandoning one’s roots. By hosting such an event on African soil, the Trace Awards emphasize the importance of preserving and celebrating the continent’s cultural resources.

An invitation to the world

The Trace Awards & Summit 2025 is not just a celebration for Africa but an open invitation to the world to explore the continent’s rich culture and values. Fans, guests, and viewers can engage through hashtags like #TraceAwardsZanzibar and #TraceSummitZanzibar, reinforcing the vision of an open, connected Africa.

In February 2025, Zanzibar will host a historic moment for African music and its diaspora—a vibrant tribute to the soul of a continent in full bloom.

Pour en savoir plus : TRACE AWARDS & SUMMIT 2025