Tourism : Africa overlooks billion-dollar markets, says new 2025 report

Launched in April 2025 at WTM Africa, the State of the African Industry Report: Ignite Africa! exposes billion-dollar blind spots holding back recovery. Despite Middle Eastern travellers spending $15,000/trip, Africa lacks tailored offers. Neurodivergent tourists represent a $60B global market, still untapped. Infrastructure gaps further threaten AI-driven tourism innovation.