Tadhim Uwizeye, a Rwandan woman, has been operating in the e-commerce sector for ten years. She founded a leading online platform in Rwanda that brings together sellers and buyers, www.olado.rw.
Tadhim Uwizeye, a young Rwandan woman, trained in computer science and information systems management, has been working in the sector for ten years. When the company she works for shut down, she decided to stand on her own feet and founded Olado in 2017. « Then, I thought to myself: why not starting my own business, and using the expertise and experience I have gained to offer Rwandans, another opportunity to continue shopping and selling online while promoting our Made in Rwanda products. »
The aim was to change and make Rwandans’ shopping behavior easier through technology. « We offer full e-commerce services, including different payment options and door-to-door delivery services in local and international markets. »
« There is a need to encourage more women to join the digital industry »
She added: « the unique approach is to work with youth in cooperatives and SMEs that are engaged in the production of Rwandan-made products by focusing on creating their online presence and brand visibility in national and international markets. »
While the first challenge for her was convincing consumers to adopt her platform, since being a woman in digital industry remains a challenge. « There is a need to encourage more women to join the digital industry. This can be done by increasing their visibility, helping women already in the industry to succeed and helping those in business to get into digital industry, while trying to change perceptions. »
