Siham Sentissi is one of those women who are shaking up the professional world. As Managing Director of BlueBirds, a platform connecting companies with high-level independent talent, she closely observes the rise of premium freelancing, a trend redefining the rules of the game for women in the professional sphere.
Positioning independent talent as key players in the transformation of African and European businesses
A graduate in management and digital transformation, Siham Sentissi has built a rich and diverse career. With over fifteen years of experience, she has worked in strategic sectors such as insurance, energy, retail, and the public sector. In 2018, she joined BlueBirds and quickly took over the Casablanca office, with a clear vision: positioning independent talent as key players in the transformation of African and European businesses.
Her commitment goes beyond business. Siham Sentissi advocates for greater recognition of premium freelancing as a real alternative to salaried employment, especially for women.
In a world where access to leadership positions remains a challenging journey for women, professional independence offers a unique opportunity. It allows them to select high-value missions, work with multiple companies, and build a career aligned with their aspirations.
According to her, this trend is expected to intensify with the transformation of the professional landscape and the evolving expectations of new generations.
However, challenges remain. Access to professional networks, the perception of freelancing as an unstable situation, and negotiating rates continue to be obstacles to overcome. This is where platforms like BlueBirds play an essential role, connecting companies with talent while promoting independent expertise.
Democratizing access to knowledge and creating a space for exchange among economic players
Beyond her role at BlueBirds, Siham Sentissi hosts the podcast Histoires d’Entreprises Maroc, a show dedicated to highlighting the inspiring journeys of Moroccan and African entrepreneurs. For her, it is a way to democratize access to knowledge and create a space for exchange among economic players.
