Ranking : Egypt leads, Morocco rises to 2nd place in commercial attractiveness in Africa

According to Bloom Consulting’s latest ranking for 2024-2025, Egypt is at the top of commercial attractiveness in Africa, followed by Morocco, which has climbed to 2nd place, surpassing South Africa. This result highlights the improvement in Morocco’s investment environment, supported by its social stability, economic appeal, and digital infrastructure efforts. Morocco also benefits from a strong online presence, despite recent challenges, including the September 2023 earthquake. South Africa falls to 3rd place due to the ongoing impacts of the pandemic on its tourism sector.