By Moutawakilou Gounou, CEO Gounou
When an individual undertakes a set of commitments to change a deeply unhealthy state, he or she (normally) sets up a logical framework that creates coherence between his or her resources and goals. In the case of a country, it is impossible to target each citizen to explain the actions and the strategy to achieve them.
This is why contemporary intellectual elites have created what is called an ideology. The dictionary tells us that an ideology is a set of beliefs, especially one held by a particular group, that influences the way people behave. It is therefore a base which allows each member of the group to align, to adjust the actions and even the resources towards a common objective.
What is the link between ideology and industrialization?
Industrialization is so critical for a nation and so complex that it cannot be developed by a political will alone, constituted in a plan of action. No. Since the 1960s, all authorities in West Africa have conducted programs, from the most objective to the most far-fetched. However, the results are there, sixty-two years after independence. The truth is that action plans change according to the authorities, while an ideology remains, because it is totally neutral in terms of position, privileging the collective. What is the industrial ideology of your country? And which strategy to revolve around creation and the sharing of values with the fellow citizens? These are the real questions that our manufacturers should ask themselves.
No country has succeeded in becoming sustainably industrial without a strong ideology in the economic elite. In most of the countries that have failed to become industrial, the choices and decisions of economic players are often guided by the prospect of profit, whereas « building an economy », for a poor country, goes beyond this basic reality. For example, an operator who, today, manufactures shirts in Cotonou may, tomorrow, decides to invest in fishing in Congo, because it is more profitable. On the other hand, a Beninese vested with the ideological mission of feeding the 12 million inhabitants will not be able to make this transition as easily. Therefore, in an environment so weak in regulation, building an economic ideology would allow, besides raising awareness, putting in place a collective system directed to the major issues and a sustainability of results.
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Related articles : https://www.africanewsagency.fr/gounou-petite-histoire-dune-marque-qui-voit-grand/
