Nikhita Hyett : an E-commerce visionary leading Signifyd EMEA
Signifyd, a global leader in commerce protection services, recently announced the appointment of Nikhita Hyett as the General Manager for the Europe, Middle East, and Africa (EMEA) region. With extensive expertise in payment processing, fraud prevention, and European e-commerce, Hyett is poised to propel the company to new heights.
By the editorial staff
Nikhita Hyett joins Signifyd with an impressive background. With over 15 years of experience in e-commerce, payments, media, and retail sectors, she has distinguished herself through strategic leadership and innovative capabilities. Prior to joining Signifyd, she held the position of Managing Director, Europe, at BlueSnap, an all-in-one payment platform designed to increase sales and reduce costs for B2B and B2C companies.
An Exemplary career in payments and E-commerce
Throughout her career, Hyett has gained extensive experience working for renowned companies such as Adyen, a payment services provider, and Global Blue, a retail technology company. At BlueSnap, she led initiatives to equip merchants with payment technologies that accelerate global commerce through online and mobile sales, marketplaces, subscriptions, and digital invoice payments. BlueSnap’s platform offers access to over 30 global banks, 100 payment types, including popular e-wallets, integrated world-class fraud prevention, and detailed analytics to help businesses grow.
Her considerable expertise strengthens our position as the leading provider of commerce protection services in the EMEA region
As the new General Manager of Signifyd for the EMEA region, Hyett is responsible for leading strategic growth initiatives, improving operations, fostering key partnerships, and expanding Signifyd’s presence across critical markets and sectors in the region. Her appointment highlights Signifyd’s commitment to providing resilient, customer-centric e-commerce experiences that maximize revenue and eliminate risks for online merchants worldwide.
Raj Ramanand, CEO of Signifyd, expressed his enthusiasm about this appointment: « We are delighted to welcome Nikhita to the Signifyd team. Her strategic vision and deep market insights will play a crucial role in aligning Signifyd’s global strategy with regional nuances. Her considerable expertise strengthens our position as the leading provider of commerce protection services in the EMEA region. »
Contributing to the creation of resilient, customer-centric e-commerce experiences that maximize revenue and eliminate risks for online merchants worldwide
Signifyd is renowned for its innovative solutions powered by AI and technology, aimed at preventing fraud, abuse, and optimizing payments for online merchants worldwide. Upon joining Signifyd, Hyett expressed her enthusiasm: « Signifyd’s innovative approach to fraud prevention, abuse, and payment optimization, and its unwavering commitment to seamless and secure commerce experiences immediately drew me in. I am thrilled to join this exceptional team and contribute to the creation of resilient, customer-centric e-commerce experiences that maximize revenue and eliminate risks for online merchants worldwide. »
Under Hyett’s leadership, Signifyd aims to strengthen its presence in Europe, the Middle East, and Africa, a strategic region for the company. The objective is to enable businesses to thrive in the dynamic landscape of global commerce.
Nikhita Hyett is, therefore, much more than just a leader; she is an e-commerce visionary, ready to turn challenges into opportunities and guide Signifyd towards a prosperous and secure future.
