Move Afrika : a first-of-its-kind music tour to promote equity

By the editorial staff

Move Afrika is Global Citizen’s latest effort to address the world’s inequities by creating job and entrepreneurship opportunities for the continent’s emerging generations through an annual series of world-class live events. Showcasing the best of Africa to the world, these events will drive transformative investments in community-provided health services within local communities, engage local vendors, agencies, artists and crews, and provide opportunities for on-the-job skill development and training.

This initiative will focus on the key policy goals of promoting equity – specifically in the area of health, defending our planet and its inhabitants, and creating jobs and economic opportunity. We are calling on Global Citizens to take action to ask African leaders, philanthropy and the private sector to make significant commitments to make meaningful progress towards strengthening health systems.

Showcasing the best of Africa to the world, these events will drive transformative investments in community-provided health services

An initiative driven by Global Citizen, the world’s largest movement of action takers and impact makers dedicated to ending extreme poverty NOW. The voices of millions of Global Citizens around the world are driving lasting change towards sustainability, equality, and humanity by taking action every day. “We post, tweet, message, vote, sign, and call to inspire those who can make things happen to act — government leaders, businesses, philanthropists, artists, and citizens — together improving lives, explain the organisers.By downloading our app, Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards with tickets to events, products, subscriptions, and more.”

Global Citizens have taken over 33.5 million actions since 2009. Today, these actions, in combination with high-level advocacy work, have led to over $43.6 billion being distributed to our partners around the world, impacting 1.29 billion lives in the fight to end extreme poverty.

One of these actions is Move Afrika: Rwanda, held in Kigali on 6 December, employed more than 1,000 Rwandans to drive economic investment in Rwandan production and entertainment houses, women-owned businesses and young entrepreneurs.

The show was headlined by Grammy Award, Pulitzer Prize winning artist Kendrick Lamar, and showcased the best African artists, creators and entertainers to the world. With every facet of the event’s production driving local economic investment, skill training and youth entrepreneurship, the first Move Afrika concert signalled the launch of a five-year incremental tour schedule that will pioneer a world-class music touring circuit across the continent, changing the face of live entertainment in Africa.

« There are many things we can address together. Working together, our continent stands strong and can address most of our challenges. We are looking forward to hosting global citizens every year, here in Kigali, through Move Afrika. I hope you feel at home, all of you, and I hope to see you again in the near future”, said Paul Kagame, President of Rwanda.

This is just the beginning. The real work starts tomorrow. Thank you for being on this journey to Move Afrika

« Global Citizen and pgLang launched Move Afrika to pioneer a first-of-its-kind international music touring circuit throughout the continent of Africa. We are honored to be hosting the first event here in Kigali at the BK Arena, complete Hugh Evans, Co-Founder & CEO, Global Citizen. This is just the beginning. The real work starts tomorrow. Thank you for being on this journey to Move Afrika. »

Move Afrika: Rwanda show highlights and performances will form part of a broadcast special, to be released worldwide in early 2024.

In partnership with the Rwanda Development Board, Kigali, Rwanda will host Move Afrika every year for the next five years. Each year, additional countries will be added to the tour schedule, which aims to expand to five countries by 2025.

For more information visit moveafrika.org.