On May 22, 2025, at a strategic meeting held at the Mohammed VI Complex, Minister Fatim-Zahra Ammor announced that Morocco, which hosted 17.4 million tourists in 2024, could welcome up to 2 million more thanks to the 2030 World Cup. The expected economic impact is significant, with 40% benefiting the tourism sector. The event will also offer unprecedented global exposure, with a TV audience projected at 5 billion viewers.
