Kofi Amoako-Attah, CEO Sim Group : a ghanaian conglomerate driving innovation and Intra-Africa Trade
Kofi Amoako-Attah, Founder and CEO of Sim Group of Companies, shares the strategy behind a diversified Ghanaian conglomerate operating in logistics, tourism, IT, international trade, and microfinance. In this interview, he discusses diversification, innovation, and industrialization in Africa, and explains how Ghana can become a hub for intra-African trade.
Sim Group has expanded across logistics, finance, IT, and trading. Was this diversification part of a deliberate long-term strategy or a response to market opportunities?
The diversification was part of a strategic vision. From the outset, I wanted to build an integrated group covering multiple complementary sectors. Over time, we identified opportunities and consolidated our activities across logistics, tourism, technology, and finance.
How do you balance acceleration, consolidation, and risk management?
We adopt a measured approach. Each sector is evaluated for profitability and growth potential, and we invest strategically while securing our financial and operational processes.
With the AfCFTA headquartered in Accra, Ghana aims to become a hub for intra-African trade. What is your strategy in this context?
Africa needs to facilitate the movement of goods and services. For us, it’s an opportunity to expand our subsidiaries in Kenya, Nigeria, South Africa, Uganda, and Tanzania. Our logistics and banking infrastructure is ready for smoother intra-African trade. Success will depend on transparency and real access for competent companies.
Are digitalization and innovation true drivers of transformation for Sim Group?
Absolutely. In every sector, we leverage technology to improve efficiency and service quality, from logistics to travel to agro-industry. Innovation is central to remaining competitive.
Beyond growth and financial performance, what personal vision guides your strategic decisions and what impact do you hope to leave on Ghana’s economic ecosystem ?
Beyond profits, my goal is to create jobs and strengthen the local ecosystem. Every company in our group is designed to foster inclusive growth and contribute to community development, including supporting orphans, the elderly, and local NGOs.
Looking ahead ten years, how do you envision Sim Group and Ghana?
Sim Group will be a regional champion, possibly a pan-African integrated player. For Ghana, I see a more industrialized economy, focused on intra-Africa trade, creating sustainable jobs through innovation and entrepreneurship.
