On May 9, 2025, Safaricom reported an 11% jump in annual net profit to $540M, driven by strong Kenyan performance and reduced Ethiopian losses ($165.7M). Group revenue hit a record $3B, led by M-Pesa (44.2% of Kenyan service revenue) and mobile data. CEO Peter Ndegwa projects up to 50% EBIT growth in 2025, with Ethiopia reaching profitability by 2027.
