According to Licensing International, the global market for licensed products generated $365.5 billion in 2023, highlighting its economic significance. In response to Africa’s absence from major international events on this topic, Youssouf Camara, CEO of La Maison de l’Afrique, in collaboration with the Chamber of Commerce and Industry of Côte d’Ivoire and Licensing International, is organizing the first brand licensing trade show in Africa. Scheduled for October 23-24, 2024, in Abidjan, this event aims to integrate Africa into the global licensing trade show circuit, focusing on food and beverages, beauty, fashion, entertainment, and retail.
For more information : https://brandslicensingafrica.com/
