Ethiopia’s mobile value-added services (VAS) market was valued at $1.96 billion in 2024 and is projected to reach $10.23 billion by 2033, with a 20.14% CAGR. This rapid growth is driven by the rise of smartphones, fintech expansion, and increasing demand for localized content, driven by the country’s linguistic diversity. Ethio Telecom and Safaricom Ethiopia lead the market, with strong adoption of educational and infotainment services via mobile.
