On May 1, 2025, Egypt’s Tourism Minister Sherif Fathy met with Hisham El Nazer, Google Egypt’s Country Director, during the Arabian Travel Market in Dubai, to boost Egypt’s global tourism brand using AI tools. Promoting the “Egypt, Unmatched Diversity!” slogan, a recent AI-driven campaign already reached 100 million users across Europe. Market research is underway for the campaign’s next phase.
