E-trade : Jumia discontinued food delivery service in seven African countries

Jumia, a prominent e-commerce player in Africa, has discontinued its unprofitable food delivery service, Jumia Food, in seven markets, including Nigeria, Kenya, Uganda, Morocco, Tunisia, Algeria, and Ivory Coast. This decision is part of a broader strategic initiative to refocus on the core operations of e-commerce and JumiaPay across its markets.

The closure of Jumia Food is scheduled for the end of December 2023. The decision stems from a comprehensive strategic review, revealing that Jumia Food was not aligning with the current operating environment and macroeconomic conditions.