Africa’s Bright : the First Pan-African Show dedicated to Sport, Business, and Entertainment

March 19, 2025, will mark the launch of Africa’s Bright, an innovative show co-produced by Africa News Agency (ANA) and TV10. This brand-new Pan-African program, lasting 60 minutes, aims to celebrate Africa’s talents, culture, and innovation through a dynamic format combining entertainment, music, sport, and business.

In this first episode, viewers will have the chance to discover exceptional guests such as Carlos Takam, Benjamin Fernandes, and Boukuru, along with reports, profiles, and captivating interviews that showcase an Africa shining with success.

Africa’s Bright shines a light on those who stand out through their journeys and success, but also on those who contribute to making Africa shine through their commitment

Africa’s Bright stands out with its innovative concept that integrates three captivating fields—entertainment, sport, and business—into an unprecedented show. Africa’s Bright shines a light on those who stand out through their journeys and success, but also on those who contribute to making Africa shine through their commitment.

Each 60-minute episode, entirely bilingual (French and English), promises to combine exclusive interviews, reports on economic trends, and unique entertainment moments. This format, designed according to international standards, is perfectly suited for efficient broadcasting while respecting the advertising slots of global television networks.

This mix of economic, cultural, and sports content aims to provide viewers with a comprehensive vision of contemporary Africa by highlighting its influential personalities and emerging talents. The show targets a wide audience, from young Africans seeking inspiration to professionals looking to understand the continent’s economic dynamics.

Prestigious guests for the launch

Each 60-minute episode, in French and English, of Africa’s Bright will feature three emblematic personalities, recognized across Africa for their success and commitment, each representing a key sector: culture, sport, and business.

For the first episode, Carlos Takam, the internationally renowned Cameroonian boxer, will symbolize the power of African sport, a rapidly growing field with African athletes shining on the global stage. Benjamin Fernandes, a Tanzanian entrepreneur and founder of NALA, one of the most prominent fintech companies on the continent, illustrates the impact of innovation and entrepreneurship in Africa. Boukuru, a Rwandan singer and songwriter, will bring a poetic touch to the show while addressing the challenges of the African music industry and the continent’s growing influence on the global cultural scene.

These exceptional guests will set the tone for the launch of the show, offering exclusive interviews and sharing experiences about the challenges and successes that have shaped their journeys. Alongside these interviews, the show will feature reports on good news, economic trends, and inspiring profiles.

10 to 20 Million viewers in Africa and the Diaspora

Africa’s Bright benefits from a strategic broadcast on TV10+, via the Canal+ package, as well as on digital platforms and social networks, targeting an audience of 10 to 20 million viewers in Africa and the diaspora. This broad coverage will reach a diverse audience, from young people seeking inspiration to entrepreneurs and athletes eager to better understand the economic and cultural dynamics of the continent.

A traveling show across Africa

Another major innovation: every month, Africa’s Bright will be filmed in a different African city. This unique concept will offer the opportunity to explore the diversity of the continent while highlighting local talents. An ideal occasion to increase Africa’s visibility, especially among young viewers.

An ambition: Redefining the African media landscape

Designed according to international standards, the program is perfectly adapted for a global broadcast while meeting the expectations of African viewers.

The show will be hosted by Dounia Ben Mohamed, a well-known figure in Pan-African journalism, who will guide viewers through inspiring discussions and exclusive content.

With a unique positioning and large-scale distribution, Africa’s Bright aims to transform the African audiovisual landscape.

The first episode, airing on March 19, 2025, will mark the beginning of a groundbreaking television adventure, where Africa shines and inspires the world.

Broadcast on TV10, March 19, 2025 at 5pm CAT. 

Available online at 6pm, on Youtube @OfficialRadioTV10Rwanda  & @ANAtv-AfricaNewsAgency