En Bref
Africa-Middle East: E-commerce development at heart of Ethiopian Airlines-MailAmericas partnership
Ethiopia’s capital, Addis Ababa will serve as a hub to develop e-commerce between Africa and the Middle East, under a partnership between Ethiopian Airlines (ET) and MailAmericas (MA), a private postal operator.
Parcels will be shipped by ET through its extensive network and MA will leverage its expertise in Latin America and Africa, where it has connections in more than 40 countries. All this amid improved delivery times and package traceability.
COVID-19 has changed consumer habits in Africa and led to the development of e-commerce.
