in Short
Africa : e-commerce turnover will increase by 10.4% per year until 2027

The overall turnover of e-commerce platforms active in Africa is expected to reach $59.18 billion in 2027 compared to only $32.49 billion in 2022 and $13.58 billion in 2018. According to the “Future of Commerce” report: Outlook for 2024″, this turnover should record growth of 10.4% on average per year between 2023 and 2027, thanks in particular to the increase in the number of online buyers and the proliferation of e-commerce platforms. and the increase in the continent’s population.