Deloitte publishes the 3rd edition of its Africa CEO Survey Barometer, in partnership with the Africa CEO Forum. After the last two years marked by health and economic crises, 2022 already seems to represent a year of growth that offers a more favorable environment for the continent to reinvent itself despite the war in Ukraine.
The objective of this survey is to share the perception of African private sector leaders on key issues and challenges, as well as to document and analyze their approach to a series of fundamental aspects of their business model.
They were asked to answer 35 questions addressing the following 5 fundamental aspects of their business model: Strategy Funding & governance Innovation Human capital Sustainability.
« The core of this barometer is the return of pre-pandemic confidence. Africa knows how to take advantage of crisis situations and create opportunities for itself. Nevertheless, CEOS remain cautious in the face of major risks, notably cyber-attacks and the return of inflation in Europe. Thanks to their agility and the rise in skills, African companies are facing these challenges », said Emmanuel Gadret, Managing Partner Deloitte Francophone Africa.
We clearly note the representation of family groups, which underlines the reality of these actors on the scale of the continent, as well as the representation of nearly a third of the respondents in at least 2 regions of the continent, underlining the capacity of the groups operating in Africa to diversify their geographical markets.
The return of confidence and the attractiveness of African countries
77% of CEOs surveyed express confidence in the continent’s development prospects, facilitating the emergence and growth of national and regional champions.
African companies that are committed
83% of CEOs have placed sustainable development issues at the heart of their strategy. This enthusiasm for corporate social responsibility among African companies is driven in particular by external pressures that are growing.
Strong governance and increasing female leadership
More than 75% of CEOs surveyed ensure the independence of their board of directors, compared to 66% in 2020. In the face of growing uncertainty, the need for agile, transparent, and resilient governance.
Investing in innovation
Innovation is more than ever a strategic priority: 89% of companies have now developed an innovation strategy, or are considering it in the near future.
Financing capacity preserved
Although 12% of CEOs believe that access to financing has deteriorated, the majority (62%) of them nevertheless declare that it has remained stable over the past few months.
Better trained and more invested talent
Strengthening and developing skills is a key growth lever (63%), whether through external partnerships (52%) or internal universities (21%)..
Pour consulter l’étude : https://www2.deloitte.com/fr/fr/pages/deloitte-afrique-francophone/articles/barometre-africa-ceo-survey.html
