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Kenya: Safaricom launches insurance services for M-Pesa users

@Safaricom

Kenya’s largest telecom operator, Safaricom, has obtained an insurance license from the Insurance Regulatory Authority (IRA) after a four-year wait. With this approval, the company will launch a new product, Bima, for M-Pesa users, announced CEO Peter Ndegwa during the H1 2024 earnings call. This product aligns with Safaricom’s strategy to expand M-Pesa as a financial service provider and meet the digital needs of its customers.

Tags: #Kenya #Safaricom #MPesa #Insurance #Innovation

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