After the success of last year’s event, the second edition of “Label Guinée” (Label Guinea) kicks off this October 31. This annual one-week event dedicated to local content provides an opportunity to entrepreneurs to showcase their creativity and to meet around Guinean know-how.
By Abdoul Wahab Barry in Conakry
This year, “Label Guinée” will take place at the Bluezone multipurpose center in Kaloum, in the capital, Conakry, from October 31 to November 6, 2022. This event is a privileged place for participants, stakeholders in the Guinean wealth creation process, to discuss issues, challenges and opportunities related to local production. Label Guinée brings together producers to help them get closer to consumers and promote Guinea-made products.
This year’s theme, « SMEs, booster of the made in Guinea”
The approach aims to give visibility to local productions that are becoming increasingly important and competitive. The fair also aims to encourage entrepreneurs and Guinean industrialists to make more efforts to improve the value and quality of their products. And thus, allow consumers to benefit from quality products, guaranteed Guinean Origin.
What are the challenges for this 2nd edition?
“Label Guinée” aims to showcase the burgeoning activity of the industry, agriculture, gastronomy, mining, tourism, handicrafts, goods and services, fashion and culture sectors.
This year, the show intends to promote exchanges in the form of a « fair of ideas and services », with the aim of providing concrete answers to the various concerns of entrepreneurs. Namely: How to finance agricultural projects? How to access exports? What contributions of SMEs (small and medium enterprises) for the made in Guinea? How to create and register a company? How to concretize a project? How to market a product? Or how to absorb the opportunities of large projects, agricultural value chains and the made in Guinea?
Why Label Guinea ? and what are the objectives of the organizers?
Guinean authorities have made local production one of the pillars of the country’s economic development in recent years. From facilitating the creation of companies to massive investments in energy infrastructure, through the improvement of the business climate, many efforts have been made to unleash the Guinean potential.
There is an urgent need to rely on a sufficiently solid local productive fabric in a transition period, organizers believe. Thus, the NGO, “Comité 21 Guinée” and the sustainable development communication and consulting agency, Agilités, are given the task of honoring Guinean creativity through the exclusive promotion of the made in Guinea.
Promoting local production in the media and on social networks
The aim is to tempt more Guinean consumers and reduce dependence on imported products, by highlighting the country’s talent and know-how in all sectors.
But that’s not all. This annual event must also further mobilize the media and influencers, around the efforts made by local producers in their manufacturing process. The latter are called to promote to their public, the economic, social and environmental benefits of consuming local products and encourage a responsible and citizen consumption.
