AFRICA IN THE WORLD

Europe : companies show resilience amid uncertainty and maintain investments

Despite slowing growth and economic uncertainty, European companies continue to invest heavily. The latest EIB Investment Survey 2025, covering nearly 13,000 firms across the European Union and a small sample in the United States, highlights how businesses are navigating the digital and green transitions while strengthening their supply chains.

In a European context marked by sluggish growth and persistent inflation in several countries, European firms demonstrate remarkable resilience. According to the EIB Investment Survey 2025, 86 % of EU firms plan to invest in 2025, despite weaker economic prospects. This figure reflects a clear commitment to maintaining competitiveness and adapting business models to structural changes.

European firms are gradually closing the digital gap, with 77 % now using advanced technologies, compared with 78 % in the United States

EU firms dedicate 35 % of their investment to intangible assets — research and development, software, and training — compared with 22 % in the United States. This strategic focus underscores the priority given to innovation, skills development, and digital transformation. As the report notes: “European firms are gradually closing the digital gap, with 77 % now using advanced technologies, compared with 78 % in the United States”.

Adoption of generative AI is similarly aligned: 37 % of EU firms use it, compared with 36 % in the United States. This convergence illustrates the ability of European firms to remain competitive in cutting-edge technologies despite economic uncertainty.

Supply Chain Management and Resilience

The report shows that only 7 % of EU importers reduced imports, while 19 % diversified their suppliers to strengthen supply chains. Amid geopolitical tensions and logistical disruptions, this diversification is crucial to secure supply and limit risks.

Green Transition and Regulatory Compliance

Environmental commitment is also strong: 92 % of EU firms have taken measures to reduce greenhouse gas emissions. This effort reflects growing European regulatory pressure and societal expectations regarding sustainability.

At the same time, regulatory compliance represents a significant cost: on average 1.1 % of turnover, rising to 1.8 % for small and medium-sized enterprises. While these constraints affect competitiveness, they accompany the digital and green transitions and support more sustainable long-term growth.

A paradox: despite a challenging macroeconomic environment, European firms maintain their investment ambitions and strengthen innovation and resilience

The survey highlights a paradox: despite a challenging macroeconomic environment, European firms maintain their investment ambitions and strengthen innovation and resilience. These decisions are strategic to prepare Europe for global competition, boost productivity, and meet technological and climate-related requirements.

In short, Europe demonstrates that sluggish growth and economic uncertainty do not halt corporate transformation. Focusing on innovation, digitalization, and sustainability is the engine of a European economy capable of withstanding shocks while positioning itself for the future.

Download the report : EIB Investment Survey 2025

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