The Tunisian Economic Forum, organized since 18 September by the Arab Institute of Business Leaders (IACE), brought together officials, experts, and professionals under the theme “Tourism in Tunisia: towards new horizons.” The forum highlighted a 9.8% increase in tourist arrivals in 2025, with TND 5.44 bn (≈USD 1.8 bn) in revenues (+8%). Projections foresee nearly TND 13 bn (≈USD 4.3 bn) in income and up to 33,000 jobs by 2030, provided structural reforms are implemented. The forum analyzes trends, shares recommendations, and strengthens Tunisia’s promotion as a tourist destination internationally.
