E-commerce : African luxury handcrafts surge with 300% rise in sales on global market

On July 21, 2025, the global demand for African handmade goods is surging as Etsy reports a 300% rise in sales from African artisans. Trending items include Ethiopian leather accessories and Ghanaian kente cloth. To support this momentum, Etsy has launched a dedicated African Makers Program to promote cultural exports and support the creative economy through e-commerce. The trend underscores Africa’s growing role in global design, craftsmanship and digital trade.